West Seattle Summer Fest - Event Identity

The annual 3-day street party in West Seattle wanted to transcend their identity into something that would be consistent from year-to-year. Over the years the festival has grown into a legit local spectacle attracting some of the region’s biggest musical acts. The streets close to traffic, and for one long summery weekend turn into a pedestrian-friendly music lover’s paradise complete with street vendors, bandstands, food stands & beer gardens. The new identity is simple, effective and multi-functional across a wide range of formats from posters, websites, to social media.