Barbell Rescue - Packaging

This handy device takes barbell maintenance to the next level! In the hyper-competitive fitness accessory market, the client needed packaging that would be striking and position them immediately as solid contenders. The simple, clean, bold branding helped establish immediate credibility, and also gave their customers a premium feel to their unboxing experience. The design of the package tube was intentionally overbuilt providing a lifetime of protected product storage when not in use.