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One of the biggest local and regional events in the state, Bumbershoot is Seattle’s premier annual music & arts festival. The 3-day Labor Day Weekend event features over 80 bands from global superstars to local breakout artists. The brand presence appears in a wide range of formats including signage, posters, video/web media, stage scrims, merchandise & more. Horsepower developed a solid and lasting identity, along with a full suite of brand materials to help ignite Labor Day weekend in Seattle, matching the energy and excitement of all that is Bumbershoot.