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The Bumbershoot website and mobile app contain a vast amount of information including band bios (for over 80 bands), streaming playlists, ticket purchasing kiosks, integrated social media channels, detailed and interactive maps of the festival grounds & more. The design interface needed to be light and intuitive and let the content speak for itself. Partnering with a proven event-specific development company, the interactive prong of the brand resulted in a highly immersive user experience.