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The website and app for Bumbershoot are the primary marketing and promotional tools of the 3-day music & arts festival. It contains a wide variety of information and functionality including band bios (for over 80 bands), streaming playlists, ticket purchasing kiosks, integrated social media channels, detailed and interactive maps of the festival grounds & more. It was important that the interface be dynamic and fresh, while keeping the user experience intuitive and easy to navigate.