EAW is an accomplished manufacturer of pro audio gear. They pride themselves on creating high-level loudspeaker systems delivering quality sound in some of the largest venues in the world. But, after almost 50 years in the game it was time for a brand refresh. The company had a lot of equity in their current logo and wanted to maintain that moving forward. We were able to identify some key visual efficiencies that could be made leading to a tighter and more cohesive lockup. The resulting logo was clean and bold –effective across their communications, and in spot applications throughout their product line.
