Fitness Mule - Retail Website

The Fitness Mule is a unique new product for the health & fitness industry. It’s basically a rubber windowed pouch that holds your workout cards, and velcro straps around any sports bottle. The Fitness Mule converts your cards and bottle into one so you can focus more on your workout and less on keeping track of your “stuff”. The website needed to quickly convey function and benefit, while providing credibility and consumer confidence in a competitive market.