FlatBike - Retail Website
FlatBike is an emerging brand of recreational collapsable bikes. Their revolutionary "swiveling" bike stem enables the handlebars to align parallel with the frame. This allows the bike to lay flat against a wall, in a rack, and for easy stowing in crowded spaces. In order to convey & sell this unique product to new customers with confidence and credibility, the website needed to be rock solid and intuitive.