Living Room Cafe - Identity

The Living Room Cafe is an emerging independent coffee house in North Seattle. Its street level location sits adjacent to a brand new multi-story apartment building whose tenants will no doubt make up the regular crowd. Sensitive to the fact that their demographic will be young and progressive, it was important that the brand resonate accordingly. Inspiration was taken from the rustic comforts of a cozy living room combined with organic, warm & welcoming type.