Bumbershoot is Seattle’s premier annual music & arts festival. Coming up on its 48th year, the 3-day Labor Day Weekend event features over 80 bands from global superstars to local up-and-comers. For 4 years in a row we’ve developed the overall brand deliverables of this marquee summer event. The base logo was designed to be timeless and iconic, but every year brings subtle new changes and brand evolution. This strategy along with color palette changes, and new secondary graphics, ensures the brand is both recognizable and refreshing every year.