The kiteboarders in Puget Sound are a fast-growing group. The number of accessible beaches is not. In order to maintain a credible & professional face in it's dealings with the city parks & recreation department, the kiteboarding community needed a solid and reliable identity. The logo legitimized the kiting community as a frequent-use demographic, which helped solidify it's consideration from the city on related beach use issues. The logo also resonated well with kiters to the extent that screenprinted shirts, hoodies, rash guards & decals of the logo were also created.