Stand Up Floats - Identity

A brilliant product aimed to add more fun and functionality to your stand up paddleboarding experience. Stand Up Floats are inflatable creatures that be quickly and easily attached to your board, turning it into essentially a float! Their line of creatures started with a swan but soon expanded to include whales, dolphins, sharks, orcas, and even a submarine. The challenge in creating a logo was to quickly and effectively convey product usage in an emerging market. Finally, it had to be bold & iconic enough to represent well on the inflated product PVC itself.