Like any progressive, forward-thinking business, Soundbite is always pushing the limits in coming up with new cider flavors. They pride themselves in their experimental approach of ditching the ordinary and embracing the unexpected. This punk rock, DIY ethic has helped positioned them firmly the growing PNW cider scene. To keep up with their ever growing roster of flavors, label graphics are a key part of their branding. The labels not only need to be appropriate for the flavor type, but they also have to be visually distinctive from each other. It was also important that they work effectively across a range of sizes (12oz, 16oz, and 32oz crowler cans).