Craft cideries and breweries dot the landscape of the Pacific Northwest like bald eagles pulling salmon out of the Puget Sound. You’re never far from one, and the competition is fierce. Soundbite wanted a distinctive identity that would rep their local region, and also throw a nod to its rich musical heritage. Looking out at the evergreen forests rimming Puget Sound and noticing how their reflections resemble a soundwave was our “lightning in a bottle” moment. We built the logo around this idea, capturing the spirit of the company, and setting them up for an exciting debut.