West Seattle Summer Fest - Event Branding
After a 2-year pandemic-induced hiatus, Summer Fest is back! The beloved 3-day event also coincides with the summer re-opening of the West Seattle Bridge. The branding incorporates a lighthearted poke of the “longer than expected” bridge closure, insinuating that hermit crabs are taking refuge in discarded traffic pylons at the bottom of the Duwamish. At 40 years running, this year’s Fest will surely feel long overdue!